How Does An Old, Well-Known Brand Go Green?

Would you have believed (in a million years) McDonald's and Wal-Mart are still making massive changes towards health and sustainability?
Well, they are. You don't find it on their home pages (but feel free to have a look) but those megaliths are continuing to make internal shifts in many ways that none of us could have predicted ten years ago.
But again, if they trumpeted it in ads, they would have grilled by treehuggers everywhere. Buy doing in a rather behind the scenes fashion, we can find out on our own and make a more substantial mind shift, which many are doing.
But this vegetarian, workers' rights champion still goes to neither.

Again, do the right thing and let others find out about it.. rarely if ever tell it yourself.