Monday, June 01, 2009

The Path Towards Sustainability and Success as Marketers: Part Four: A Great Example


A wonderful case study...
Nature's Path is a wonderful example of what appears to be a modest marketing budget spent well-using every inch of their product to tell a great simple story.
Check out their web site for another great example of content, facts and practically zero amounts of so-called "image."
Well done. I hope the folks at Nature's Path are seeing this. If not, I'll call soon.

6 comments:

Anonymous said...
This comment has been removed by the author.
Anonymous said...

Hi there, Melina from Nature's Path. I'm the event specialist here and we are passing your video around our marketing department as we speak. Thanks for the post and feel free to befriend us on Facebook and twitter!

Stephanie Schlosser said...

That's a totally unique video. My mom is a MacFarlane from New Brunswick and I bet we're related.

Stephanie Schlosser
Founder of Sesen.ca

Anonymous said...

Paul-

I'm Maria and I work for Nature's Path Organic Foods. We posted your video on our Facebook fan page because we think you're cool, and humane as we always try to be. Please send me a mailing address so I can show you just how cool we think you are.

Maria

paul macfarlane said...

Thanks Melina,

e-mail me at professionalhumanbeing@gmail.com

always glad--you're one of the very few businesses out there where I stop and say "hmm..not sure even I can make things much bettr...

or can I?

; )

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